Client: ADAC Motorsport
Location: Spielberg (Germany)
PINC Service: Consultation, Strategy and Conception, Project Management
The Motorsport Festival at the Lausitzring – an unprecented event of its kind. Races from several classes (DTM, ADAC GT Masters, Porsche Carrera Cup, Formel 4, IDM) took place on one and the same racetrack.
Though how to get even more attention for such a one of a kind event?
By increasing the reach and addressing a new target group – the storytelling function of snapchat was our answer. We created a content strategy to inform the fans with news live from and around the event, ticket promotions and special content from behind the scenes. During the first week the snapchat channel won over 500 new followers .