Client: adidas AG Global Brand Marketing / Outdoor
PINC Service: Consultation, Conception and Strategy, Project Management
With #unlockbrazil adidas defined the idea of customer journey in a brand new way. Five winners of the adidas #unlockbrazil challenge took part in probably the most adventurous brand experience in the world. They had the chance to travel to the most remote places in Brazil to live out their passion of outdoor extreme sports. While our production crew was faced with the challenge to make an imagefilm under extreme conditions.
Together with adidas athletes Kevin Jorgeson, Benjamin Rueck and Lukas Irmler, the participants had the chance to explore Brazil from its wildest side and beat their own limits. High-lining in dizzy heights, climbing along out-lying cliffs or paragliding over the rainforests sent the team on an emotional journey. We held in the mixture of enthusiasm, adrenalin and the feeling of freedom in unique pictures and videos. Even weeks after the adventure the participants and thousands of fans shared the impressions online.
3 Strings Productions