Client: Porsche Design Sport by adidas
Location: Munich (Germany)
PINC Service: Production Management
Athletic, classic, elegant. These are three characteristics, which are perfectly represented by Xabi Alonso. Therefore, the midfielder of FC Bayern Munich was selected as the face and brand ambassador of the new Porsche Design Sport by adidas collection. The task was to organise a photoshoot and an interview with Xabi.
Xabi and all the great team members, from photographer to make-up artist, demonstrated their professionalism and pleasant human nature. The results were many impressive pictures and a very personal video interview for GQ Germany, which offers interesting insights into his private life.
The roll out of the new campaign with start 20.05.15 was a complete success and was perfectly rounded off by the championship of FC Bayern Munich.