Client: Volkswagen AG Marketing Region South
Location: Munich (Germany)
PINC Service: Consultation, Strategy and Conception, Project Management
Increasing the awareness of the up !´s in Bavaria with alternative marketing actions and integration of local volkswagen retailers.
Munich becomes „My up ! Town Munich !“ – a brand world as a mix of guerilla and social media marketing was our solution. For three weeks we turned Munich’s most well known places into a multimedia world of experience and beaming city. Interested customers had the chance to get information on site and make a test drive right away. With an interactive prize competition we connected digital and physical touchpoints. Local retailers benefited directly from this modern and authentic brand experience.