Client: adidas AG Global Brand Marketing / Outdoor
Locations: Dolomites (Italy), St. Moritz (Switzerland)
PINC Service: Conception and Strategy, Project Management
Human vs. Nature. Extreme winter. Extreme performance. Sounds like a description of a perfect working day of athletes like Hayley Ashburn, Jean-Baptiste Chandelier, Guido Unterwurzacher and Peter Salzmann. The adidas „climaheat“ products make this possible. For the production this means: there is no bad weather, only bad clothes.
With the slogan #openallwinter as the mindset, we toured with a crew of unique photography and production agencies through europe to attend to the extreme sportsmen on their adventures. Our crew traveled from Slovenia, over Austria, through Switzerland and to the top of the Dolomites to find the best locations for mountaineering, high-lining, freeriding and base jumping. Keys to success of the project were team spirit, acting pragmatic and a „common understanding“. The results are never seen action shots in impressive sceneries.
Stopp! Family, Timeline Production, Michael Meisl Photography