Client: Porsche Design Sport by adidas
Location: Munich (Germany)
PINC Service: Event Management, Production Management
Porsche Design Sport by adidas wanted to showcase their new reflective running collection Spring/Summer 2016. Therefore our mission was to create an event for approximately 200 people including business partners, customers, VIPs and influencers of fashion, life-style, politics, economy and representatives of press.
Two floors of the Porsche Design Store in Munich were transformed into an experience. With a dazzling light show, dancers from the Salzburger Landestheater appeared looking like manequins and impressed all with their moves. DJane Julia Diamond’s lounge music, appetizers from Dallmayr Catering and glasses of champagne were thoroughly enjoyed. As a highlight, guests had the chance to make a polaroid with their idol and brand ambassador Xabi Alonso. To top off the night, guests took home a very special goodie bag filled with Christmas presents from Porsche Design Sport by adidas.
a-i-m, Magic Event