VW Style Roadshow
„(...) everyone from the team was so trustworthy, friendly, obliging und reliable, the whole street was full of people. (...)“ – couple, visitors at Bad Reichenhall.
VW Style Roadshow
Client: Volkswagen AG Marketing Region South
Locations: Bad Wörishofen, Bad Füssing, Bad Berneck, Oberstaufen, Bad Reichenhall (Germany)
PINC Service: Consultation, Concept and Strategy, Event Management
Challenge:
After an all in all successful roadshow in 2011, VW wanted us to deliver again with a second roadshow through all of Bavaria.
Pinc Solution:
„We send your brand on cure“ was our motto as we created attractive brand experience worlds in chosen bavarian cities with 50+ as the target group. In a relaxed atmosphere the customers had the chance to ask local retailers any details about cars like Golf 7, E-Golf, Polo, Passat, Touran, Sharan and even make test drives on site right away.
Facts about 3 cities in 15 days:
- 24.000 visitors
- 7.500 new contacts
- 548 test drives (13.800 km – distance Munich to New Delhi)
- 8 cars sold directly