VW Style Roadshow - PINC Solutions
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VW Style Roadshow

„(...) everyone from the team was so trustworthy, friendly, obliging und reliable, the whole street was full of people. (...)“ – couple, visitors at Bad Reichenhall.

VW Style Roadshow

Client: Volkswagen AG Marketing Region South

 

Locations: Bad Wörishofen, Bad Füssing, Bad Berneck, Oberstaufen, Bad Reichenhall (Germany)

 

PINC Service: Consultation, Concept and Strategy, Event Management

 

Challenge:

After an all in all successful roadshow in 2011, VW wanted us to deliver again with a second roadshow through all of Bavaria.

 

Pinc Solution:

„We send your brand on cure“ was our motto as we created attractive brand experience worlds in chosen bavarian cities with 50+ as the target group. In a relaxed atmosphere the customers had the chance to ask local retailers any details about cars like Golf 7, E-Golf, Polo, Passat, Touran, Sharan and even make test drives on site right away.

Facts about 3 cities in 15 days:

  • 24.000 visitors
  • 7.500 new contacts
  • 548 test drives (13.800 km – distance Munich to New Delhi)
  • 8 cars sold directly