Client: BWM Museum
Location: Munich (Germany)
PINC Service: Project Management
„Munich in MINI-Fever“
For their 50th birthday, cult brand Mini planned a special exhibition displaying all models of the little speedy car and gave people of all ages the chance to get a deep insight into its history.
The challenge was to create awareness prior to the special event.
Guerilla videos were projected onto buildings in famous places in Munich to capture the attention of passers-by.
From the „Residenz am Opernplatz“to the „Siegestor“ , Munich became a unique location in the MINI brand’s history and with this, the grand opening party in the BMW Museum was announced.
Through the enthusiastic audience, the event was a huge success.